It’s an in-depth advertisement for whatever you, your project, or your brand brings to the table. However, regardless of the specific industry, the basic function of an electronic press kit remains the same.Įssentially, your EPK is a sales device. Heck, somewhere out there, a professional EPK maker probably has an EPK to promote their business of making EPKs. If we were to dig deep enough, we could find music press kit examples…Īnd even restaurant EPK examples, software EPK examples and dozens more. In theory, electronic press kit examples can be drawn from virtually any industry. “Communication” is what gives an EPK meaning.Īn EPK is a precision tool for putting yourself out there. “Connection” is what gives an EPK meaning. “Promotion” is what gives an EPK meaning. It’s all about one magic word: Promotion. What is the purpose behind the electronic press kit? What is an EPK really for? We need to take a cue from all the actors out there. To best answer our question- “What is an electronic press kit?”- we actually need to take a step backwards and ask ourselves something more existential first. That’s because EPKs are not an achievement in and of themselves. Sites like Bandzoogle offer a slew of EPK templates.Īnd that sounds pretty straightforward, right?īut I bet it also sounds pretty vague, huh? Electronic press kits are great promotional tools.
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